an interesting application from futek

Toggle Force Clamp

Toggle Force Clam

How it Works
  1. Toggle clamps are commonly used in manufacturing to stabilize and secure objects. In more sensitive applications, the toggle clamps must apply the correct clamping force to ensure a proper seal.
  2. Load cells can be used to measure the amount of force applied by a toggle clamp to confirm that the clamp is operating within specifications.
  3. In this application, a toggle clamp is clamping down on FUTEK’s LTH350 Thru-Hole Load Cell. As the clamp applies force to the load cell, the LTH350 senses the applied load and can display the value on FUTEK’s IHH500 handheld display, FUTEK’s IPM650 digital display, or a PC via FUTEK’s USB solutions.
  4. Pairing the SENSIT™ Test and Measurement Software with any of FUTEK’s instruments provides the user with the ability to data log and live graph the measurements



Friend and then Business?

It’s a popular saying among export sales around me “make friends and then business”.It’s hard,isn’t it?Our customers comes from all over the globe,and we all grew up and feed with different meals.Without a basis of understanding of his culture,and then his personality,how?

Instead,reversely,i think doing business together is a great opportunity to make friends.No empty talk but cooperative actions to make things happen.Come across all suspect,lie,angry and headache,to achieve agreement.We could not did that without mutual understanding,it’s like the first pearl on the beach that lead you to…


Planning a must for capitalising on social media

We hear people talk a lot these days about social media. Business pundits have written scores of books, articles, and studies on why and how to leverage social media for profit. But when it comes to practice, few succeed in doing it, particularly the small businesses. How and where to start on social media, what kind of content to post, what channels are appropriate — these are some of the common questions that they fail to answer. As a result, they fail to fold their social media efforts into a clear and concise strategy.

I am often surprised at how haphazardly some small businesses manage their social media presence. Today, there are thousands of small firms which have their own social media page — but it seems only a very few of them are really clear about what they want to get out of their social media presence. They don’t know exactly why they are out there and who they are trying to reach out. A social media strategy should start from identification of target audience. For example, if you are a B2B seller you may want to reach only CEOs — not end users, and you have to plan accordingly.

The second important question is: what channel is most appropriate to reach the target audience. YouTube, Facebook, LinkedIn, Instagram, Google+ and Twitter are some of the most common social media platforms, but this by no way means that each of them will be equally relevant to your purpose. For example, Twitter or Facebook may be quite good for spreading awareness about your product, brand or company, but for hiring or to increase networking LinkedIn will certainly be the most appropriate. Google Plus, on the other hand, may help you drive more traffic to your website.

Another key question is how you will develop relevant content for your audience. This is the step at which many fail. So, do some homework before launching a social media campaign. Ask yourself what will interest the target audience, how you will come up with regular topics to share, and what you want to communicate — visual, fun facts, product information, technology upgrades or something else. You have to get creative and keep yourself updated about the latest trends and happenings in the industry to get the audience to engage with the content you share. So, planning is a must, don’t just jump into social media without a clear strategy. Source link

SMB Tech Mistakes – I Don’t Need Social Media

SMBs don’t really have a reputation for being trailblazers in adopting cutting-edge technology. This makes sense when you consider that we tend to operate under tight budgets, which only grow tighter during sluggish economic periods. However, we need to start looking at technology as a force multiplier which allows us to leap frog larger businesses.

It is well understood that SMB owners should never stop networking. In addition to face-to-face networking opportunities, we are foolish if we don’t also leverage our online social networking for business gain. Statistically, most people spend 20 minutes checking Facebook 5 times a day. Take a few of those minutes and put out a marketing message instead of looking at somebody’s baby/wedding/cat pictures.

Engage with customers on a regular basis and long-term relationships will result. People prefer to buy from people they know. It creates a level of comfort because if something goes wrong, they can just send you a private message directly asking for redress. This is vastly superior to doing business with a giant, faceless corporation that doesn’t really care about their customers.

So, get involved. Get online and start engaging with potential customers. It will be worth your while.

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